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The complete Toolkit is available to RWHC Members for a one-time $2,000 subscription (all subscription revenue will be used to further enhance or update the Toolkit.) It includes all campaign elements plus a fonts file, the sample rollout schedule, a talent release form (for photography), infographic for RWHC and an editable Word document for events and grassroots ideas. See the “Strength of a Champion” full page print ad on page 5 of the October issue of RWHC’s Eye On Health Newsletter: Click Here. (PDF)
As previously discussed, the three main campaign objectives are:
‣ Educating residents about the health care available in their communities.
‣ Dispelling negative misconceptions about local health care.
‣ Encouraging patients to proactively choose their local options as their health care provider of choice.
RWHC’s Public Service Announcement Steering Committee will continue as a user’s group to help identify and answer any technical questions, share best practices and determine the best use of the subscription dollars to further strengthen the toolkit and campaign. |